At Motion Style (“we”, “us”, or “our”), operating through motionstyleshop.com, we are committed to protecting the privacy of our customers who value high-performance swimwear and activewear for their active lifestyles. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect the following types of information to provide and improve our services:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase.
  • Transaction Data: Purchase history, product preferences, and payment method details (processed securely through encrypted channels).
  • Technical Data: IP address, browser type, device information, and operating system for analytics and security purposes.
  • Usage Data: Pages visited, time spent on site, and navigation patterns to enhance user experience.
  • Marketing Preferences: Your preferences in receiving marketing from us.

2. How We Use Your Information

Your data helps us deliver the secure, performance-driven shopping experience you expect from a premium activewear retailer:

  • Process transactions with SSL encryption and PCI compliance
  • Fulfill orders for our swimwear, activewear, and outdoor clothing collections
  • Provide customer support and address payment issues
  • Improve our website functionality and product offerings
  • Prevent fraudulent activity with 24/7 monitoring systems
  • Send service-related communications (order confirmations, shipping updates)
  • With consent, send marketing communications about new products or promotions
  • Conform to legal requirements and protect our rights

3. Data Sharing and Disclosure

We maintain the same discretion with your data as we do with our minimalist activewear designs:

  • Service Providers: We share necessary information with payment processors (like PayPal), shipping carriers, and IT service providers under strict confidentiality agreements.
  • Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger or acquisition, customer data may be transferred as a business asset.
  • We do not sell your personal information to third-party marketers.

4. International Data Transfers

As we ship globally (excluding some Asian regions), your data may be processed outside your home country. We ensure all transfers comply with applicable data protection laws through Standard Contractual Clauses or other legal mechanisms.

5. Data Storage and Security

We protect your data with the same dedication we apply to crafting chlorine-resistant swimwear:

  • SSL encryption on all transactions (256-bit)
  • PCI DSS compliance for payment processing
  • Limited data retention periods (we don’t store full payment details after processing)
  • Regular security audits and system updates
  • Employee training on data protection

6. Your Rights

You have control over your personal data, just as you choose the perfect swimwear for your needs:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of your data under certain conditions
  • Restriction: Limit how we use your data
  • Objection: Opt-out of certain processing activities
  • Portability: Receive your data in a structured format
  • Withdraw Consent: For marketing communications at any time

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies to enhance your shopping experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us improve our website
  • Marketing Cookies: Personalize ads based on your browsing (you may opt-out)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Children’s Privacy

Our performance swimwear and activewear are designed for adults. We do not knowingly collect data from children under 16. If we become aware of such collection, we will take steps to delete the information.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The “Last Updated” date at the top indicates when revisions were made. We encourage periodic review of this policy.

10. Contact Us

For privacy-related inquiries or to exercise your rights:

Email: [email protected]
Postal Address: Motion Style, 63 Whitecross Rd, Hereford, GB HR8X 3PQ